Author: Jörg Reckhenrich | | Category:

What can we learn from art for brand building? Since centuries artists are brand builders! This provocative statement was the leading motive for the CEIBS study tour on brand building, discussed with thirty-eight students, on that day. During the introduction lecture I talked about the British artist Damien Hirst. Known as the “bad boy of contemporary ...

Author: Jörg Reckhenrich | | Category:

What makes yourself a creative being and how do we work collectively in an innovation process, when creativity is most needed? I raised those two key questions, which led through the CEIBS Program on Saturday July 8th. Eighteen managers from China wanted to know more about ideas, methodology and impactful examples. The introduction lecture “creative ...

Jörg Reckhenrich



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